Norwich FC Case Study
We caught up with Kayleigh Coverdale, Head of Retail at Norwich FC to find out how her six Pop-Up Shops were working to support her Home Match merchandising opportunities:
Q1. Where did you first see the Pop-Up Shop/Event Bar?
I spotted this at another Football Stadium when visiting for a Match.
Q2. How do you use your branded Pop-Up Shop?
We use these on Match Days to allow us to merchandise our Match Day products at various points around the stadium, which alleviates some of the pressure from the store. We also use these at external events, i.e Royal Norfolk Show as they create a striking visual appearance which catches the eye.
Q3. We have seen fantastic photographs of the Pop-Up Shop outdoors. How do you find setting it up and putting it down?
The setting up process is really quick and easy and takes no longer than five minutes per stand, it also packs away neatly and takes up minimal space compared to permanent units.
Q4. Would you recommend the Pop-Up Shop to our other customers? Why?
I would highly recommend this product as it is an affordable solution to creating a retail mobile stand, whilst offering strong branding to create visibility and awareness as well as converting sales on location.
Q5. How do you find our ordering process?
The ordering process was smooth and we were kept up to date regularly on the process of our order. The units were also a quick turnaround which we were pleased with given that we were looking to have these on a tight deadline.
Q6. Will you order again?
Yes we have already ordered and received additional Pop-up Shops and would order more if we needed any further units.
Q7. Do you have any other comments?
The Pop-Up Shops are a really easy convenient way to maximise on sales, we recouped our investment back on these within 3 Home Matches.
That’s fantastic news – thank you!